Large Potential Market: $500 million or more in potential market worldwide.

High Anticipated Growth Rate: Projected annual sales growth of 25% or more.

Experienced Management Team: Key managers who have done it before, especially with similar products or related business.

Sustainable Competitive Advantage: A distinct advantage compared to the competition.

Barriers to Entry: Economic means to discourage or beat competition in the field. e.g., proprietary technology or business method, patent, trade secret, number of years ahead of the competition.

Clear Strategy for Commercialization: A realistic plan to bring product to market.

Scalability: A substantial likelihood that the business can grow exponentially once the product is launched.

Proof of Concept: Ideally, a product or service that clearly fulfills a need, has achieved some level of sales, key strategic partners or solid sales commitments.

Business Model Anchored in Reality: Management has thoroughly assessed its market, product development costs, on-going operating expenses and overall funding requirements.